Search Engine Optimization - Global Tek Soft

Search Engine Optimization - Global Tek Soft

At Global Tek Soft, Search Engine Optimization helps enhance your online business presence and makes sure that your Business Website is getting maximum exposure through ranking high on all search engines. GTS Search Engine Optimization team not only increases the traffic of your website and also ensures you are targeting the right audience.

Search Engine Optimization is among the most powerfull tools that businesses re-sort to for improving their online visibility on digital marketing. It takes into account the most prefered or searched keywords, preferences of the target audience and the ways in which all search engines work.

For any type marketing campaign, you need to rationalize the expense of marketing with the projected revenue generated from the online business. When your website comes to Search Engine Optimization (SEO), our target is to execute a Search Engine Optimization strategy well enough to generate revenues many times over. This turns into real profit instead of a liability for you and also at the same time, it is critical that you understand that in an industry filled with promises of real traffic and transactions, you should work with a registered company like Global Tek Soft that you can trust to provide you with the information you need to track your Marketing campaign. We have been providing all our customers with such resources throughout the years and have always been available for help in world wide web.

In addition of this our standard Search Engine Optimization (SEO) services, GTS can create a customized optimization plan for any Website. We would encourage you to contact our SEO team to discuss your requirements and we will develop a plan that complements your overall Online Digital marketing strategy

Keyword Research

The real talent of our team expertise is to identify the keywords for the right real audiences. The keyword market is the main reference for your online customers that they use your site and online finding the result they need. It’s also called the “search language” and a very important or main part of optimization process. It is quite unconventional thinking that one can come up with while trying to define any other thing or somthing in appropriate term we will provide you the knowledge about your customers language and then by knowing this philosophy you can easily incorporate into the best practices of publishing your online site.

Competitive Analysis

The most significant phenomenon of the online digital marketing is to keep an eye on your real competitors, when it comes to initiate your offers on your online site. Global Tek Soft will analyze your rival’s Search Engine Optimization tactics they use to hit their rankings. Knowing the real competitors online marketing strategy will not only make you aware what is working for them, but also yield internal ideas to boost up your rankings on digital marketing. GTS SEO team will take a in-depth research of your online market place and also help you find chosen important keywords that will develop the ideal tactics to reach at the top and remain the same for as long as it can that is good for your Online Business.

Copywriting for Website Optimization

Now a Days, most online SEO marketers often take the content development or copy writing to be granted while introducing their sites. Hence, it is quite obvious that common people come to their websites and get overwhelmed just by reading the exciting offers written creatively. Global Tek Soft offers their clients the Professional Web Development Text content and we assure you the best content generated by our professional copy writers and also layout experts.

Local Search Optimization

The People are beginning to turn to the World Wide Internet to find companies to serve their needs and apart from expanding their business worldly (globaly), it is very perfect to make it available to everyone locally. The Local search engine will provide the geographical map of local business listings with some important contact numbers, Informations, Details, and locations nearby. Global Tek Soft will optimize your searches that has to be intended locally and that will surely target your customers.

Global Search Optimization

Driving highly targeted online users to your site from all over the world wide web is no picnic. Many globally focused companies want increased visibility in country specific SE (Search Engines) outside of their local market. Our consultants in Global Tek Soft will advise our clients for creating an optimum Website presence that can do well in international search engines. We will use multilingual SEO (Search Engine Optimization) strategy and distribute your Website’s content globally.

Search Engine Optimization

White Hat SEO

Quite clear from the name itself that White hat SEO refers to the most legitimate practices adhered by the marketers to gain higher rankings in the Google and other search engine result pages. The white SEO practices strictly abide by Google’s guidelines for SEO (Search Engine Optimization).

One of the types of SEO (Search Engine Optimization), the White hat SEO (Search Engine Optimization) is considered to be highly wholesome in its approach as it follows Google’s algorithms and does not aim at exploiting the loopholes in the same.

The most commonly practiced white hat SEO (Search Engine Optimization) techniques are publishing quality content on the website, HTML optimization and restructuring of the website, link acquisition campaigns supported by quality content along with manual research and outreach.

The practices listed under the White Hat SEO (Search Engine Optimization) techniques may be slow in giving results but the results-driven are much more lasting in their approach.

Black Hat SEO

As obvious as the name suggests, Black hat SEO (Search Engine Optimization) includes the practices that aim at finding weaknesses and loopholes in Google’s algorithms in order to rank higher in the search engine result pages.

These practices are against the guidelines provided by Google and all Google’s algorithms. Thus, the practices under the label Black hat SEO (Type of SEO) are considered to be illegitimate.

The wholesome level of Black hat SEO (Type of SEO) is very low and if you ask a person who works like a spam cleaner on Google and other search engine result pages he would probably declare the all level to be zero.

The most common black hat SEO (Search Engine Optimization) techniques include spam links, keyword stuffing, cloaking, hidden text, and hidden links. These practices aim at misleading the users and redirecting to the sites they didn’t vouch for.

The traffic generated through these practices does not last nor are the rankings able to maintain their position on the search engine Result pages. Thus, we can conclude that the rankings achieved through the Black hat SEO (type of SEO) techniques are short lived.

Gray Hat SEO

Apart from a Black Hat SEO (Type of SEO) and White Hat SEO (Type of SEO), there exists Gray Hat SEO as well that includes bits from both white and black hat SEO. The Gray Hat SEO (Type of SEO) mainly came into practice because of the pressure from the clients/Customer to receive results they have been paying for.

The third party companies have an extra inclination towards these mixed practices forming the Gray Hat SEO (Type of SEO).

Market Trend

There are various types of SEO (Search Engine Optimization) techniques adopted by marketers all over the world as an attempt to mark their online presence. However, the major types of SEO (Search Engine Optimization) that can be used to classify the SEO (Search Engine Optimization) practices undertaken by the marketers include On- page and Off- page SEO.

On-page SEO

This is Refers to the activities that are carried out on the page that is to be published. Simply put, the tasks that help optimize a given page such that it appears higher on the Search engine research pages.

The On-page SEO activities primarily include keywords in the right quantity in website meta tags, inserting internal links, Meta Description, Meta Tags, building a customized URL structure (Website URL), inserting the alt attributes, taking care of the image SEO and most importantly providing the users with quality content depends on image or text.

Off-page SEO

This is Refers to the activities that are performed on a page after it goes live on the web. These activities included in the Off-page SEO include sharing the post, commenting on the post to build engagement with people, liking the post on the social media platforms, giving the star ratings to the website post, answering the queries of the target consumers are all a part of the tasks listed under the Off-page SEO (Type of SEO).

On Page Optimization

  • Title, Description & Meta Tags
  • Image Alt Tags
  • Heading Tags (h1-h2)
  • Body Content
  • Search Friendly URLs
  • Image & Hyperlink Optimization
  • Keyword Density
  • Text to Code Ratio
  • XML & HTML Sitemap
  • Robots.txt Optimization

Off Page Optimization

  • Directory submissions
  • Article Syndication
  • Press Releases
  • Link Baiting
  • Guest Posting
  • Social Media
  • Establishing Authority

Basic benefits of Search Engine Optimization

  • Increased targeted traffic to your website
  • Helps to create & Promote brand identity
  • SEO creates better search engine positioning
  • Boosts product sales and online visibility
  • SEO results in fast measurable ROI
  • SEO provides continuous online visibility
  • SEO is the cheapest marketing tool even on the net
  • SEO brings in free targeted traffic and hence results in low client acquisition costs